Insights

What we have learned making these things.

Specification advice from thirty years of production, written for the person buying the packaging rather than the person printing it.

Choosing between rope and ribbon handles

Rope carries weight and reads crafted. Ribbon reads couture and does not. Here is how to decide before it becomes a returns problem.

A micron of plastic film makes dark colours richer and rain survivable, and takes your bag out of the paper recycling stream.

A colour approved on a screen has never met an uncoated 250gsm. Here is what happens in between.

FAQs

What are AP&D Insights?

Practical guides on packaging decisions such as handles, lamination, paper and colour, written from our production experience.

Can I ask a specific packaging question?

Yes. Contact us and we answer specification questions whether or not you place an order.

Rope or ribbon handles, which is better?

Rope carries more weight and suits larger or heavier bags; ribbon suits small, light luxury bags. Our handle guide explains the choice in detail.

Send the brief, or the vaguest version of it, and we will come back with a specification, a cost and an honest lead time.

Or speak to us directly

Monday to Friday, 9am to 5pm (IST)